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Netflix Launches Partnership with Gold House to Promote API Content

Netflix will be doing its part to promote Asian and Pacific Islander content on the streaming service.

The company just announced the new Netflix Gold initiative, which is a partnership with the nonprofit Gold House. The partnership was created to “promote all of its API content, including films, series, documentaries and stand-up specials,” according to THR.

Netflix Gold kicks off with the premiere party for Never Have I Ever season two on Tuesday (July 13) and some of the upcoming shows that will be featured include Sandra Oh‘s The Chair and Marie Kondo‘s Sparkling Joy.

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