Instacart Super Bowl Commercial 2025: Iconic Grocery Brand Mascots Unite!

Instacart is bringing together some icons for their 2025 Super Bowl commercial!

The company’s first-ever :30-second spot will air during the second quarter of the Big Game on Sunday (February 9).

Rather than hiring a certain star, the company opted to enlist memorable faces of grocery brands with references to past memorable Super Bowl commercial moments, from “Puppy Monkey Baby” to “I’m on a horse.”

Keep reading to find out more…

Mountain Dew Puppy Monkey Baby, Cheetos’ Chester Cheetah, HEINZ Wiener Dogs, Green Giant, Mr. Clean, The Pillsbury Doughboy, the Energizer Bunny, The Kool-Aid Man, the Old Spice Guy, and more all unite in the ad.

“Instacart has spent more than a decade obsessing about groceries so our customers can spend more time focused on the moments that matter most to them. Our first Super Bowl ad brings this to life, showing the extreme care we put into each order, and is a major milestone as we bring our brand promise of ‘We’re Here’ to one of the largest audiences in the world,” said Instacart chief marketing officer Laura Jones in a statement.

“The ad embodies our new brand platform with an epic journey of fan-favorite mascots delivering the perfect order, as only Instacart can, so that a family can have the perfect morning together. We’re here to take care of the groceries, so that you can take care of life.”

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Watch all of the commercials airing during the Super Bowl right here!

Watch the ad…

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