The 20-year-old K-rap superstar was just announced as the new global ambassador of Coach, making her the first-ever hailing from Korea.
She will be featured in Coach’s upcoming Fall 2023 campaign.
For those who aren’t familiar, Youngji Lee shot to superstardom after becoming the youngest and first female winner of the popular Korean reality TV series High School Rapper. A few years later, she became the first female rapper in 11 seasons to win the hit rap competition Show Me the Money, as well as the first artist to win both shows.
The 32-year-old Black Panther actor and global face of Coach menswear revealed a first-of-its-kind collaboration with the brand on Tuesday (October 1).
“Inspired by his cultural influences and community, his love of Naruto, and his passion for bringing unique voices to the forefront, this unisex ready-to-wear, footwear and bag collection is Jordan’s first foray into fashion design, guided by the expertise of Coach Creative Director Stuart Vevers,” the brand declared.
“With my name on this collection, it was important to design pieces that represent my cultural influences and my community; pieces that I could see my friends, family and fans wearing with pride. As with all aspects of my work, this collection is about bringing fresh perspectives and unique voices to the forefront. Expanding into the fashion design space was rewarding beyond my expectations. I’m grateful to Stuart and Coach for providing me with the opportunity and expertise to execute a collection I’m extremely proud of,” says Michael.
The collection will be celebrated with pop-ups in Japan, Malaysia and the United States, as well as an experience in the VIZ Media booth at New York Comic Con on October 3-6, plus a range of limited tees.
The show was originally given a 13-episode straight-to-series order by the network, but has been cancelled after rumblings of creative differences, Deadline reports. Only the pilot episode was filmed, and Craig was set to reprise his beloved role as Coach Fox.
Coach went off the air back in 1997 after a nearly 200 episode run on the network.
It is unclear if another network or streaming service would be willing to pick up the show at this point.
