David Beckham Gets Tight With Emporio Armani

David Beckham is introduced by Macy’s West CEO Jeff Gennette at the unveiling of Macy’s New Emporio Armani Underwear advertising campaign on Wednesday in San Francisco, California.

David, 33, met and signed autographs for the first 175 fans who bought 200 dollars worth of Emporio Armani men’s underwear.

A three-year deal, in which Beckham will receive an annual fee (rumored at £10 million) plus royalties, is unprecedented for any athlete and will cement his status as the world’s best paid soccer player. The 73-year-old Italian designer has become friends with both David and Victoria Beckham and factored into deal they struck.

The new collection will hit stores in the U.S. in August and Europe in July.

40+ more pics of David unveiling the new Armani Underwear…