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Roger Federer's Sportswear Brand On Signs Tennis' World #1 Iga Swiatek & Rising Star Ben Shelton

Roger Federer's Sportswear Brand On Signs Tennis' World #1 Iga Swiatek & Rising Star Ben Shelton

Roger Federer is investing in young tennis talent!

In 2019, the 41-year-old tennis great became a co-entrepreneur/investor with the Swiss-based sportswear brand On. Today, the brand announced two new ambassadors – world #1 WTA ranked player and 3-time Grand Slam Champion, Poland’s Iga Świątek, and American rising star Ben Shelton.

20-time Grand Slam champion Roger said, “Iga and Ben represent the next generation of world-class talent. Both players demonstrate On’s competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family.”

Click inside for new Iga and Ben quotes and video interviews inside…

“I’m very excited to be the first female player to join with On. And truly thrilled how On’s Lightning innovation team works and adapts technologies to meet the demands of athletes, supporting their careers”, Iga, 21, added of her partnership. “It has been very inspirational for me to develop my ideas and needs with them, working on my current and future gear. On’s core values are what connects me with the company. I look forward to growing with the brand and setting an example for other players who aim to be the best.”

In January at the Australian Open, Ben, 20, became the first American in 20 years to reach a Major Quarter-Final before turning 21 and earned himself a position as a top 50 ATP player in the world.

“As someone in the early stage of my professional career and a challenger on the tour, I love that I’ve partnered with a company that has years of experience in sports performance and is looking to take over a new sport like tennis. I’m really pumped to be the first male tennis player sponsored by On”, Ben added.

Iga and Ben are expected to wear On footwear and apparel starting with this week’s Miami Open. Iga previously wore ASICS and Ben, who is actually represented by Roger’s Team8 agency, has been wearing New Balance.

Watch the interview clips with Iga and Ben below!


Ben Shelton Interview

Iga Świątek Interview

On has also signed 16-year-old Brazilian player João Fonseca, who made his ATP main-draw debut at the 2023 Rio Open and reached the final of the 2023 Australian Open boys’ doubles tournament with Alexander Blockx. As a current top ten player in the junior rankings, João advanced to the 2023 Australian Open boys’ singles quarterfinal and claimed a 6-0 record in singles to lead Brazil to its first Junior Davis Cup title in 2022.

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Photos: Courtesy of On
Posted to: Ben Shelton, Iga Swiatek, Roger Federer, Sports, Tennis

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