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Beyonce's 'Lemonade' Is a 'Storyline' Crafted with Jay Z, Source Says

Beyonce's 'Lemonade' Is a 'Storyline' Crafted with Jay Z, Source Says

While many fans immediately came to the conclusion that Beyonce‘s new album Lemonade is about Jay Z cheating on her, sources say it’s actually just a storyline and not really about their marriage.

“They develop these storylines to sell albums. Lemonade is a movie crafted to drive sales,” a source told Page Six. “Jay and Beyonce are entertainers at the top of their game. Do you think Jay would release her album on [his own] Tidal if it really was all about him? He is 100 percent behind this.”

“They’re marketing masters,” the source continued. “They’re pros at this. The more attention, the more they sell, the better. All that speculation is to get press when they need it. Lemonade is much deeper than infidelity, but that’s the focus. As long as people are talking, they don’t care.”

Rumors have spread that Rachel Roy and Rita Ora are the “Becky with the good hair” woman mentioned in Bey‘s song “Sorry,” but they both denied the reports.

The source said that “Becky” is not actually one person, but a composite of the women that Jay had been rumored to have relationships with in the past.

“I don’t think Beyonce is calling out one girl. It is many girls. The rumors have been around for years,” the source said.

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Photos: Getty
Posted to: Beyonce Knowles, Jay Z, Music

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  • Inga Delciowa

    WOW and we needed a source to know this ? Really ?

  • Arx

    First the media says that Jay-z is cheating for the past year and heading for divorce (via. inside sources), then Beyonce releases an album about cheating and now the media is saying that the past year of coverage was a lie? Im so confused!!

  • Roscoe

    Shameless. Laughing in their customers faces, potentially ruining other couples’ lives, and then checking their bank balances. Bottom feeders.

  • dalovelee

    Once again solidifying the fans of Beyonce are morons…who fell into their marketing ploy and proceeded like ghetto trash to bully innocent women over this fabricated marketing scheme. Now the morons who feel embarrassed that this is revealed refuse to believe they were duped.

  • Wendy

    lol in other words, he does cheat, but she doesn’t care. She probably cheats too. It’s a business arrangement, nothing more.

  • Dimme

    They even bullied the children. Don’t know who is more pathetic Beyonce & Jay or their fans

  • Dimme

    Beyonce thinks she’s the ” baddest bitch in the game”. Bitch you so bad why you need to rely on reality z listers stunts to sell your music .

  • Dimme

    Carters are out Kardashian’s the Kardashian’s. Don’t even think Kanye & Kim would exploit their marriage with fake break-up rumours or rumours of cheating to selll their shit.
    The Carters have sunk lower then the Kardashians.

  • Roscoe

    Yep. Even the Kardashians don’t stoop low enough to exploit BLM or other faux social movements as far as i know.

  • Gina

    Let’s not kid ourselves, the Kardashians don’t care about social issues. So I wouldn’t give them too much credit.

  • Roscoe

    I don’t think the Carters do either if they can’t monetize it. I respect more those that stay out of the game than those who fake it to get money from it.

  • Dimme

    Lol Jay & Beyonce care about social issues, only for publicity or to sell something.
    Jay selling t-shirt off the occupy Wallstreet movement. Just like he allowed himself to be used for Barclays, to put a black face on it, to only to find out he had less then 0.01% ownership.
    Chick you’re clueless. Beyonce only used that black power bullshit to sell concert tickets.

  • Melissa

    rappers are never faithful anyway and im sick of these two. one of the fakest couples out there.

  • Debbie Mathews

    “my room mate Mary Is getting paid on the internet 98$/hr”..,……..!wc61ctwo days ago grey MacLaren P1 I bought after earning 18,512 was my previous month’s payout..just a little over.17k DoIIars Last month..3-5 hours job a day…with weekly’s realy the simplest. job I have ever Do.. I Joined This 7 months. ago. and now making over. hourly 87 DoIIars…Learn. More right Here !wc61:➽:➽:➽➽➽➽ http://GlobalSuperJobsReportsEmploymentsServicesGetPayHourly$98…. .❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦:❖❖:❦❦::::::!wc61……..

  • Gina

    The Kardashians stay out of the game because they have no skin in the game, not because they are so concerned with not offending others.

  • Gina

    Clearly you’re in rant mode and missed my point entirely. If you want to bash Jay Z and Beyonce, you don’t need to praise the Kardashians to do it. That makes your argument lose credibility. Now continue on with your regularly scheduled tirade. (P.S don’t EVER call me chick)

  • Roscoe

    It is every Americans’ concern that the media and the government is dividing the country by pushing the false narrative that white people and cops are hunting law abiding black people. When was the last time you saw a mainstream report that discussed the number of peaceful arrests compared to the injuries or deaths from violent arrests? When was the last report you saw about people protesting the black on black murders in major cities which greatly outnumber certified unlawful deaths during arrests?

  • Gina

    Oh, enough with your little rants. Stop deflecting. The point is, the KKKardashians don’t give a sh*t, nor do they even pretend to.

  • Roscoe

    I never said they did. I’m glad you finally caught up. I would tell you about deflecting but I sense that your brain needs a rest.

  • Holloway K.

    When was the last time the media showed the good that happens among blacks in poor communities rather than focus on crime? When was the last time the media focused on anything about Muslims that wasn’t terrorism-related? See how that goes? Stop crying victim when the media sensationalizes the bad over the good in almost everything. Do you object as well for the examples I mentioned? Din’t think so. And by the way even if the media plays up the negativity we still can’t ignore that the negativity does exist. Such as crime…and terrorism….and abusive, unlawful cops who have been getting away with dishing out unsanctioned abuse on the black community for DECADES.

  • Michelle Eve

    Lol no that is Rih who does that Everytime! Sad Chris Brown doesn’t want her anymore so now all her vids have her nipples out! Desperate!

  • VanityInsecurity

    “They’re marketing masters” ??? really ??? majority of everyone that isn’t their fans knew it was BS. I swear the ego’s of these people are unreal.

  • Roscoe

    It’s funny that you say I’m claiming to be a victim when you can’t point to anything I said suggesting such. You won’t hear an argument from me re: the media choosing to focus on the negative. You are incorrect however if you are suggesting the media never features positive stories about black people and muslims (see CNN). Please don’t presume to speak for the “black community” by suggesting every black person is under seige. I’ve never been beaten by the police, haven’t gotten a ticket in over 10 years, and never been to prison. Can you at least admit that more black people die from gang/drug violence than police brutality?

  • Shay

    So, basically, they played off the public’s stupidity and celebrity obsession?

    Par for the course.

    This is why she has the simplest stans in the world.

  • Mapгapитa Бaбoвниковa

    Jj, I can be your source, contact me.

  • Mapгapитa Бaбoвниковa

    …or they call it “free love”.
    And “walking marriage” it could be too.

  • Dimme

    You’re the one who loses credibiliy defending Beyonce & Jay Z. Any one with two brain cells can see they use black causes or their marriage and family to spread, exploit rumours to sell concert ticket, albums or save falling Tidel.
    Kim’s and Beyonce’s Instagrams are practically the same, both are just unending posed pictures of themselves or exploiting their daughters and both love themsleves, good lighting & photoshop too much.
    And like the Kardashian’s nothing is sacred from exploitation for publicity, family troubles real or created , even if they have to spread the rumours themselves.
    But even Kim and Kanye have never used their marriage with cheating rumours/ break up (even if public would eat it up) for publicly.
    So ah they’re lower then the Kardasians, well for now at least.

    And they probably paid Rachel Roy to Intragrm that picture, feed the speculation, until Beyonce’s unstable fans took it too far and it backfired on them.

  • RARE1

    Bravo! I called it when I first heard it. I told the loyalists its just a storyline to stir the pot and get the buzz going to pad the pockets on sales, tidal stock, future concert tickets and more. Same worked for Usher years ago with his album speculation about him and Chili.

    It’s marketing play on the Drama loving US and any others alike around the world. No different than ratchet tv, its gone musical lol. They are just taking what is there for the taking. If you listen to the tracks, there is a lot of JayZ sound in it thay you can’t miss. They hit the Easy button! All the way to the bank! EASY!

  • Sim

    Are you for real with your bullshit. Every national event the media has turned into America’s new national pastime, blacks whining about racism, the Oscar’s, the Super Bowl.

    The media doesn’t even report a suspects race if they are black, the only way the public becomes aware if they are arrested and mugshot is shown. When ISN’T the media doing feel good stories in black communities and turing every story of a blacks cry’s of racism into a national story, at expense their own credibility because most are fabricated. When is the last the national media nationalized a cop killing a unharmed white person, when whites are killed by cops almost double that of blacks, black men make only make up 6% of population but commit 52% all murders in the US.
    When has the media ever reported about interracial crime in America in between all their ginned racism reporting.

    Since interracial crime is a manifestation of racism you would think the media would constantly be reporting to prove all this racism poor blacks face so outnumber in the population. But NO they don’t, is because 8 out every 9 interracial crime victim is white and the assailant black. Even thou blacks are outnumbered 5-to-1 in the population by whites, they commit eight times as many crimes against whites as the reverse. By those 2007 numbers, a black male was 40 times as likely to assault a white person as the reverse. And ththe numbers of increased dramatically from 2007, to the point black violence against whites is a epidemic levels in America, that the media will not report.

    How about rape. The national Media can’t stop taking about rape and epidemic rape on college campus. Why never interracial rape in America when rape & race two subjects the media loves to blather on about.
    Is because interracial RAPE is almost exclusively BLACK ON WHITE crime, half of all white women violently raped the attcker is a black male and statistically zero black women are raped by non black men. 14,000 sexual assaults on white women by African Americans in 2007. Not one case of a white sexual assault on a black female was found in the FBI study.

    Iinterracial crime is the ugliest manifestation of racism, what does this tell us about where racism really resides — in America…. That the media will never report because doesn’t fit their agenda.

  • Delores Pauldo

    Why jay z want her to make this anyway? If he is cheating then why the whole world should know? Thought they was private people? Songs come from real life not made up. So he cheats Beyonce and you still want to be with him anyway? Please you are worst than Rachel bilson being with Hayden. He kissed Kate bosworth and she didn’t get upset. But she get upset with other co stars? Beyonce need to dumped him she can do better. On and off relationship with Rachel need to be dropped. Money isn’t everything and being a happy family pretending to be is wrong. At least I can Beyonce does let people see her child. Rachel don’t at all. Rachel cheat on Hayden and she still wants to be with him. Who do that? Both Beyonce and Rachel need help! Both don’t have to stay in a bad relationship.

  • Gina

    Bitch, tell me where & when did I defend Jay Z & Beyonce??? You can even try and quote me, you won’t find anything, so stop making stuff up to prove your point. And just to be clear, Kim & Kanye have leaked rumors of marriage troubles to the press. Once again, bash Jay Z and Beyonce all you want, but don’t praise the Kardashians in order to do so.

  • Gina

    Honey, you’re the one who clearly needs to catch up . You’ve been too busy on Jay Z’s d*ck to pay attention to what I was saying. Your jaw needs a rest, if you know what I mean ;)

  • Jasmine Gayle

    I think this is so disrespectful to the art and beauty that is in that video. Even if it wasn’t about her marriage specifically, there is so much vulnerability, beauty, pain, depth, and odes to black woman for it to specifically be about “sales”. You all are projecting what evil you think of people. You forgot artists can be this brave and artistic. You forgot that she could be naked and show the whole world.

  • xyz

    Too much fuss about nothing. Jay-Z (who is actually 52 years old) and Beyonce (actually 41 years old) are two of the most famous musical thieves, along with Madonna, Katy Perry, Gwen Stefani, Pharrell, Timbaland and so on. She does anything to keep herself relevant, including stirring up racial crap with “songs” like “Formation” and “Lemonade”. Oh, wait a second, blacks are always the victims, while “evil whitey” is always to blame.

  • chanchansun

    I don’t think you, or anyone here are defending Jay Z & Beyonce. You guys are sort of on the same page. :/

  • xyz

    All of them.

  • xyz

    Fake relationship/marriage, fake pregnancy, need I go on?

  • xyz

    Hats off, well said, Sim!

  • sassafrass

    As if they aren’t counting on it feeding speculation and driving sales.

  • Michelle Eve

    Love Beyonce!

  • Roscoe


  • Roscoe

    Hats off to you for so thoroughly throwing in the towel. Resorting to profanity and insults never won an argument. Ask yourself why you have no facts or substance to refute anything I’ve said pertaining to this topic.

  • VanityInsecurity


  • Sofeuh

    what’s really surprising is that some people actually believe everything celebs say.. These people will do & say anything to attain their status. Especially people with limited artistic measure. nowadays all you need are loyal fans, you can suck but having those fans & creating controversies are what propel you. sad actually cus Beyonce is mediocre imo. so many more talented people in the world & they never get a chance to shine.

  • Tommi

    What do mean the media loves to nationalize interracial rape cases.

    Don’t remember the Tawana Brawley rape-…no that was a hoax (fake white on black crime)
    How about the Duke Lacrosse rape….. no another hoax ( fake white on black crime)

    My bad.😟

  • Gina

    Oh, I’m not throwing in the towel; I’m just getting started, honey. And what exactly is it that you want me to refute? You seem to be under the assumption that I’m here to defend Jay Z and Beyonce, but YOU are the one with zero proof of that, so instead you go off on a racist tirade. Now, that’s what I call someone who is losing an argument.

  • Melissa

    clearly the pregnancy was real but their relationship is more of a business kind, its obvious.

  • Serena M

    It amazes me how many people mindlessly pick up what Beyonce puts down. She and Jay-Z blatantly do this all the time – remember how when they were touring together, they kept changing the lyrics to their songs to cause speculation about divorce, then suddenly were “stronger than ever” when the tour was over? – but people are so blind to it.

  • Marisol

    I am not a Bey fan. But I have to say…She indeed is the baddest bitch in the game. Get over it.

  • Marisol

    When will the government push some truth about the heroin addiction in the white hoods? They constantly should negativity regarding the black community. When will they air their own dirty laundry? Why don’t we hear about the bodies that found’s daily in their hoods due to heroin overdose. When will we hear about how white addicts are dumping their own friends and loved one on side of the road, because they don’t want to admit that they were there when this person overdosed on heroin? When are they going to do something or say something about the white female school teachers who are having sex your children and getting away with it? See where I’m going with this.