John Legend Unveils New Partnership with P&G at Cannes Lions Festival!

John Legend is all smiles as he hits the stage to speak at the P&G session at the Cannes Lions Festival 2019 : Day Three held on Wednesday (June 19) in Cannes, France.

The 40-year-old entertainer took the main stage with Katie Couric and Marc Pritchard, P&G’s Chief Brand Officer to announce a new creative partnership with Procter & Gamble (P&G).

John Legend and P&G’s partnership will explore different aspects of humanity and the human experience – like music, modern masculinity, parenthood, and social justice – and includes well-known P&G household brands like Pampers, Gillette and SK-II.

“Companies have a lot of power. They have, of course, the budgets and the reach so they can put out messages that a lot of people will see and hear and they can decide to use that power for good or not,” John said about the partnership. “It’s so interesting for companies to make statements about what their values are, what they care about and what kind of world they want to see, and then spend the money and use their influence to try to make that happen. Using that power to create a better world, a fair world, a more just world. I like aligning with brands who do that.”