Celebrities React to 'Lady Doritos' - Read the Tweets

An interview was just published with PepsiCo CEO Indra Nooyi where the idea of “Lady Doritos” – the same snack without the loud crunch but with the same same “taste profile” – was brought up.

“When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth,” Indra said.

When asked if there will be a “male and female version of chips,” Indra responded, “It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”

Click inside to see some of the celebrity reactions to the idea of Doritos for women…