Nick Jonas & John Varvatos Debut New 'JVxNJ Silver Edition' Fragrance in NYC

Nick Jonas and John Varvatos show off their brand new fragrance, JVxNJ Silver Edition, during a promo event on Thursday afternoon (November 7) in New York City.

The 27-year-old singer and fashion designer teamed up back up for a third fragrance.

“With anything, you have to continue to evolve and that’s the most exciting thing about our collaboration,” Nick shared with People in a new interview. “[John and I] are both probably in the craziest moments of our life and career, both together and separately, and this cologne has that energy.”

He adds about making the third fragrance different from the last, “We wanted to put an electric feeling in this bottle to reflect our lives and creativity.”

“I wear it daytime and nighttime, which I think is really nice. It’s really versatile. These fragrances are becoming a part of the fabric of people’s lives. We want to continue to build on that and help make the world smell a little bit better.”

15+ pictures inside of Nick Jonas and John Varvatos at the launch of JVxNJ Silver Edition…