Jessica Alba Shows Off Her New Bob Haircut During Honest Discussion at SXSW

Jessica Alba and her Honest Company co-founder Brian Lee take the stage for Inc. Presents: The Honest Company during the 2015 SXSW Music, Film + Interactive Festival held at the Austin Convention Center on Sunday (March 15) in Austin, Tex.

The 33-year-old actress and businesswoman, who showed off her new bob haircut during the panel, talked about what happened when she first pitched the idea of Honest.

“It took three years of people not getting it…It was too big of an idea. My pitch was long and confusing,” Jessica said, adding that Hollywood’s reaction was “‘Why not make a perfume instead?’”

FYI: Jessica is wearing a Kris blouse, a The Great skirt, and a Gestuz jacket.

10+ pictures inside of Jessica Alba at SXSW…