Adele's 'Hello' Music Video Director Explains Why They Used Flip Phones!

After Adele‘s amazing “Hello” video dropped last week, fans could not help but notice that she used an outdated flip phone to make calls in the vid.

After tons of GIFs and memes were created with the 27-year-old entertainer, the director of the video, Xavier Dolan, finally addressed his thoughts.

“It makes me uncomfortable filming iPhones because I feel like I’m shooting an iPhone commercial. And the same thing stands for cars: Drive them! Buy them! But on film, they’re distracting to me. They’re elements that you identify to our reality so much that – whether it’s a short film, a film, a music video – they just hurt the piece’s sensibility and reality, and it’s not as romantic. Those things: iPhones, laptops, all those elements, to me, they bring me back to reality: That’s not what you want,” Xavier explained to People. “You want to get out of your own life; you want to enter someone else’s; you want to travel somewhere; you want to be told a story. I’m realizing maybe I’ve been more distracting than anything else with that flip phone, but it wasn’t intentional!”

Watch Adele‘s “Hello” music video in case you missed it!