Jessie J Touches Down in Tokyo to Represent Make Up For Ever!

Jessie J is all smiles as she attends a photo call and press conference for Make Up For Ever cosmetics held at the Grand Ginza on Thursday (July 20) in Tokyo, Japan.

The 28-year-old singer and ambassador is joining the brand to help encourage people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST.

PHOTOS: Check out the latest pics of Jessie J

“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” Jessie said in a statement. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why LIFE IS A STAGE!”