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Madonna Launches Hard Candy Fitness Center

Madonna Launches Hard Candy Fitness Center

Madonna launches her first gym, Hard Candy Fitness Center on Monday (November 29) in Mexico City, Mexico.

The 52-year-old pop icon opened up the 30,000 square foot space in Mexico City, which focuses on music, dance lighting and design. She said Mexico City was chosen “as a place to fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States.” There are plans to roll out more branches in major cities around the world in the next year.

Madonna also gave a 45-minute gym and dance lesson to around 20 club members. The club’s slogan is, “Harder Is Better.”

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