Madonna Launches Hard Candy Fitness Center

Madonna launches her first gym, Hard Candy Fitness Center on Monday (November 29) in Mexico City, Mexico.

The 52-year-old pop icon opened up the 30,000 square foot space in Mexico City, which focuses on music, dance lighting and design. She said Mexico City was chosen “as a place to fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States.” There are plans to roll out more branches in major cities around the world in the next year.

Madonna also gave a 45-minute gym and dance lesson to around 20 club members. The club’s slogan is, “Harder Is Better.”