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Benjamin Millepied & Joe Montana: Uniqlo's People Campaign!

Benjamin Millepied & Joe Montana: Uniqlo's People Campaign!

Check out choreographer Benjamin Millepied and former football player Joe Montana in these new images for Uniqlo’s People Campaign 2012!

The People Campaign, which also features singer/songwriter Goapele and “Man Repeller” founder and editor Leandra Medine, will be featured in print and online to promote the brand’s Ultra Light Down jackets, available in 100 colors and patterns this season.

The individuals chosen for the People Campaign were picked for “making lives better while having fun with smart, functional clothing that’s stylish, yet practical.”

Also involved in the campaign are Brit Morin, Danny Bowien, Zered Bassett, and Amanda Warner.

Look out for two new Uniqlo store openings in both San Francisco and New Jersey this Fall!

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Credit: Uniqlo
Posted to: Benjamin Millepied, Goapele, Joe Montana, Leandra Medine

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  • LeeSeol

    Haha Benjamin looks like he’s hard of hearing.
    ‘Whaaa? I can’t hear youuuu’

  • tick tock tick tock

    Benjamin Millepied? HUh??? Your 15 minutes – courtesy of Natalie – is steadily coming to a close, so take advantage while you can buddy.

  • any dream will do

    Natalie got him a job.

  • maggie

    Benjie, stick to ballet!!

  • Bessie Bambo

    You people are so mean. He was a working professional ballerina before he met Natalie. I know that sounds kind of silly cause he’s a guy, but he’s apparently straight, so there ya go.

  • Bessie Bambo

    I mean ballet dancer*. Ballet dancer.*

  • joak

    aren’t men ballet dancers called ballerinos? haha. that just sounds weird.. but it’s what i googled.. o_o

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