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Marvel's 'Avengers' Franchise Used to Help Boost China's Movie Theater Industry

Marvel's 'Avengers' Franchise Used to Help Boost China's Movie Theater Industry

China is using the help of some famous franchises to boost its movie theaters after the coronavirus pandemic has become essentially contained in the country.

China is planning to launch all four of Marvel‘s Avengers movies as re-releases in the country in the next days and weeks, according to THR on Tuesday (March 24).

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Other popular films include Avatar, Inception and Interstellar, which will all be making their way to Chinese theaters.

“The blockbusters haven’t yet received official rerelease dates, but a source at one of the China’s nationwide cinema operators tells The Hollywood Reporter that they will be made available to movie theaters ‘basically, whenever the DCPs reach the cinemas,’” the report reads.

Cinemas across the country have begun reopening after the country has seemingly gotten control of the virus. Find out what other franchise is coming to Chinese theaters…

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Posted to: Avatar, Avengers, Coronavirus, Marvel, Movies

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