Rosie Huntington-Whiteley Launches New Beauty Website, Rose Inc.

Rosie Huntington-Whiteley is expanding her digital footprint with a brand new beauty website called Rose Inc., which is live now!

Rose Inc. is a daily editorial destination for all things beauty: makeup tutorials, revealing interviews, visual eye candy, and products tried, tested, and approved by Rosie herself.

“This outlet is my way of sharing everything that I’ve gleaned over the years. Timeless makeup tricks that instantly make you feel like your best self. Products and regimens that can get you glowing, and stat. Ways to turn a bad hair day into a great ponytail day, or what to do when dinner with friends calls for the perfect glam look. And, of course, a glimpse into some of my friends’ makeup bags. Babes, it’s all here,” Rosie wrote in a welcome letter on the site.

She added, “I hope you won’t think of this website as a rule book, but as your best girlfriend’s notebook. The one always tucked under my arm, dog-eared and personal. Annotated and analog. Honest and full of every thought, every experience, and every idea I’ve ever loved. And I want you to read it.”

The photos are from a photo shoot featured on the site with photography by Kai Z. Feng, hair by Christian Wood, and makeup by Katie Jane Hughes.

Go to RoseInc.com now to experience the new site!