Selena Gomez's New Coach Campaign Captures New York's Holiday Magic

Selena Gomez‘s brand-new Coach campaign for the 2018 holiday season is here!

The 26-year-old “Back To You” singer and global face of Coach women’s stars in the brand’s “Lights, Camera, Holiday” campaign, released on Friday (November 2).

The campaign is set against the glittering skyline of New York, showing Selena emerging from a vintage car holding the Parker bag in metallic leather. Revealing the star ready to steal the spotlight, the campaign captures the magic and charm of New York during the holiday season.

The campaign also follows Selena and an unexpected cast of animated animals as they audition for the gig of the season: the Coach holiday windows. Playful, inclusive and irreverent, the campaign puts gifts and the tradition of holiday windows at the heart of the story to celebrate all that is fun and festive about this time of year.

Coach fans in North America will be able to unlock video content and “Selena augmented reality” via CameraIQ technology at Coach stores, while Coach fans in Japan will be able to play their own limited edition Coach party animals game.

See the campaign pics and video below!