J Balvin Is the Face of the Guess Spring 2019 Campaign!

J Balvin is part of an exciting new fashion campaign!

The “Mi Gente” reggaeton superstar was announced as the face of the Guess 2019 campaign on Friday (November 16).

PHOTOS: Check out the latest pics of J Balvin

Balvin stars in the advertising campaign alongside models Sofia Jamora, Kara Del Toro, Xian Mikol and Gabriela Giovanardi in a series of images shot in Miami, Fla.

“It has been a blessing to change the game with Guess by bringing the fashion world into some of the tour merchandise for the Vibras Tour. It’s been a perfect fit for my style, and the reaction among fans has been so wonderful. I’m very happy to now bring our partnership to another level,” he said.