LeBron James Stars in Icon Film for RIMOWA - Watch Now!

LeBron James is taking on a starring role!

The 34-year-old basketball player stars in RIMOWA‘s icon film tied to the launch of their newest “Never Still” campaign.

The film, directed by Philippe Tempelman, is described as “an emotional meditation on his continual journey on the road,” and features the sports star “reflecting on the miles of wisdom he’s gained from travel which have turned him into one of the greatest athletes of all time – one who thrives playing away from home.”

It also nods to his bigger future project: the Akron public school, called the I PROMISE SCHOOL, in his hometown of Akron, Ohio for underprivileged youth.

Watch LeBron James star in the RIMOWA campaign film inside…