Jaden Smith Celebrates New Balance Campaign Launch With Surprise Set in Paris

Jaden Smith is celebrating his newly announced partnership with New Balance!

The 21-year-old entertainer celebrated the launch of the “Runs in the Family” campaign on Tuesday (July 23) at Paperboy Cafe in Paris, France.

PHOTOS: Check out the latest pics of Jaden Smith

The celebration included an intimate listening session with fans, who were treated to the newest collection from New Balance, as well as a surprise set from Jaden himself. He also spent time with each fan after his performance, and spoke about his vision with New Balance and his future.

Watch the new campaign inside…