Amazon Prime Membership Costs Rise Nearly 17% - See the New Price & Reasoning for Increase

Amazon has announced the the annual and monthly membership costs for Amazon Prime are going to be rising in the coming weeks.

The news was announced on Thursday (February 3) as part of Amazon’s fourth quarter earnings report and the company listed a bunch of reasons for the price increase. Amazon brought in $470 billion in net sales in 2021 and earned a net income of $33.4 billion.

Click inside to check out the news…

The annual membership will be rising nearly 17%, from $119 to $139 a year. The monthly membership rise $2, from $12.99 to $14.99 a month.

Some of the reasons for the price increase include Thursday Night Football becoming an Amazon Prime exclusive, the new The Lord of the Rings series, expanded same-day delivery, a new pharmacy delivery service, and more.

“As expected over the holidays, we saw higher costs driven by labor supply shortages and inflationary pressures, and these issues persisted into the first quarter due to Omicron,” Amazon CEO Andy Jassy said in a statement (via THR). “Despite these short-term challenges, we continue to feel optimistic and excited about the business as we emerge from the pandemic. When you combine how we’re staffing and scaling our fulfillment network to bring even faster delivery to more customers, the extraordinary growth of AWS with 40% year-over-year growth (and now a $71 billion revenue run rate), the addition of marquee new entertainment like The Lord of the Rings: The Rings of Power and Thursday Night Football, and a plethora of new capabilities that we’re building in areas like Alexa, Ring, Grocery, Pharmacy, Amazon Care, Kuiper, and Zoox, there’s a lot to look forward to in the months and years ahead.”

See where Amazon ranked on the Top 10 most-visited websites of 2021.