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Lana Del Rey: H&M's New Face!

Lana Del Rey: H&M's New Face!

Lana Del Rey dons a pale pink angora blend sweater as the new global face for H&M‘s Fall/Winter 2012 collections.

“The mood is very L.A. noir,” Donald Schneider, H&M‘s creative director told WWD. “It’s inspired by our fall collection.”

PHOTOS: Check out the latest pics of Lana Del Rey

The 26-year-old singer performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19.

Can’t wait to watch it. We hear it’s amazing!

FYI: Lana next performs in Adelaide, Australia at the Spin Off Festival on Saturday (July 21).

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Photos: Inez van Lamsweerde & Vinoodh Matadin
Posted to: Lana Del Rey

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