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Lana Del Rey: H&M's New Face!

Lana Del Rey: H&M's New Face!

Lana Del Rey dons a pale pink angora blend sweater as the new global face for H&M‘s Fall/Winter 2012 collections.

“The mood is very L.A. noir,” Donald Schneider, H&M’s creative director told WWD. “It’s inspired by our fall collection.”

PHOTOS: Check out the latest pics of Lana Del Rey

The 26-year-old singer performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19.

Can’t wait to watch it. We hear it’s amazing!

FYI: Lana next performs in Adelaide, Australia at the Spin Off Festival on Saturday (July 21).

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Photos: Inez van Lamsweerde & Vinoodh Matadin
Posted to: Lana Del Rey

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  • coco

    That’s good for her, congrats Lana !

  • A

    She’s so creepy…

  • Rambling Rose

    Great retro style! Very pretty. Channeling 1960s Priscilla Presley.

  • lou

    love her voice, but her face….

  • Natasha (Nataliya) Stasyi

    I like ONLY pink sweater and pants.

  • lily

    Lana Del Rey for an LA Noir inspired collection. It’s a perfect match.

  • commonsense

    She got a new face alright!

  • Natasha(Nataliya) Stasyi

    I forgot to say, again: this hand tattoo’s like Rihanna’s! Rihanna WANNABE!!!

  • Adam

    as Pamela replied I cannot believe that some one can make $9169 in four weeks on the computer. have you read this link(Click on menu Home more information) http://goo.gl/0dCfC

  • Tina

    From what I know about her so far, I really like her. Great voice and style.

  • jj

    New face of H&M what about the new face at the end of my c@ck?

  • Lilly

    I wasn’t convinced but as I see this picture…shit just got serious, she’s perfect.

  • why?

    Funny since she has no fashion sense of her own. Look at her candid pictures.

  • SamanthaCarolina

    @Natasha(Nataliya) Stasyi: Oh right, because rihanna (real first name robyn) was the first person ever to get hand tattoos.

  • http://blogs.rediff.com/modeblog/ Sandra Mf

    This is one more reason to buy clothing at H&M. Lana looks really great in the sweater – I will also get something like this.