Olsenboye: Olsen Twins' New Junior Fashion Line!

Mary-Kate and Ashley Olsen are launching a new affordable and chic fashion line called Olsenboye, which will be sold exclusively at 600 JCPenney stores in February.

The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they’re not exactly for the budget-minded.

Tomorrow, an Olsenboye truck will “cruise around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time.”

What a great idea. Now customers have something to wear with their H&M Jimmy Choos!