Ke$ha: 'Baby-G' Watch Press Conference!

Ke$ha keeps it fierce while attending a press conference for her newly designed watch held at SLS Hotel on Monday (October 29) in Beverly Hills, Calif.

The 25-year-old singer collaborated for the second time with Casio Baby-G to create the watch.

PHOTOS: Check out the latest pics of Ke$ha

“Initially it was because I loved playing Casio keyboards, and that’s how I got kind of familiar with the brand Casio,” K$ said about how she began the watch collaboration. “‘Tik Tok’ came out and it was kind of a really natural collaboration between me, ‘Tik Tok’ and making watches with the brand I’ve always liked and used.”

Later in the day, Ke$ha posted a picture and tweeted about her secret concert at the El Rey Theatre, saying, “BOUT TO HIT THE STAGE Y’ALL.” Check out the picture below!

FYI: K$ is wearing a jacket and top by Zara, shorts by Miss Selfridge, shoes by Walter Steiger, custom hand chain, and vintage necklace.

20+ pictures inside of Ke$ha promoting her new watch in Beverly Hills…