'Undercover Boss' Bikinis Sports Bar Episode Outrages Fans Over Sexist Content
The latest episode of Undercover Boss has caused quite a controversy among viewers based on the content.
The episode featured a company called Bikinis Sports Bar and Grill, where all the waitresses and bartenders are required to wear a bikini top and jean shorts. The CEO Doug Guller even trademarked the term “breastaurant” and says the company’s four values are booze, food, sports, and sex.
In the first segment, Doug shadowed a bartender who was wearing a t-shirt during her shift. When asked why she wasn’t wearing a bikini, she said she didn’t feel comfortable wearing it on television. She also confided in him (while he was undercover) that this position is a temporary one as she is a logistics expert who worked at a company that went bankrupt. She is looking for a new job, but is bartending at the moment to support herself. She was ultimately fired at the end for not wearing her bikini top and lacking passion for the company.
In another segment, Doug shadowed one of the waitresses. Throughout the shift, the waitress constantly was on her phone and would walk away from customers when she would get a call. She revealed that she has been working for the company for three years and has been fired four to five times already for showing up to work late as she doesn’t like her bosses. She also said at one point that she would like to get bigger boobs to fill out her bikini. Ultimately at the end she was rewarded with a promotion and the promise that if she doesn’t get caught with her phone for six months, the CEO will pay for her breast augmentation.
Fans are outraged that the company would reward an employee who wasn’t up to par by giving her a boob job of all things, but would fire an employee who felt uncomfortable having her body exploited on television.
Undercover Boss Clip
Click inside to read some viewer tweets about the episode…
I can honestly say that I'm beyond ashamed at @undercover_cbs with this crap they aired tonight. That guy is a scum bag! #UndercoverBoss
— Devin Simmons (@DeVinSimmons) December 29, 2014
WORST #UndercoverBoss EVER. CEO fires a woman b/c she respects herself & gives another a breast augmentation. I need a shower now.
— Jessica (@iamjess9) December 29, 2014
So you fired the girl who didn’t want to wear a bikini the rest of her life? THAT is what you think of women. Awesome. #undercoverboss
— Rachel Putman (@RachelRodemann) December 29, 2014
CEO @DougGuller on @undercover_cbs has alot to learn, firing an employee who does a great job but doesn't love the brand enough is pathetic
— Randy Nichols (@forcemm) December 29, 2014
.@DougGuller Why act so shocked at a bartender who doesn't want to spend the rest of her career being degraded. Idiot. #UndercoverBoss
— Matt Polidoro (@Polidorable) December 29, 2014
Wow @CBS you blew it on this episode of #Undercoverboss! The CEO is an insult to women. Fire the gal who has goals besides a bikini? #Fail!
— Pam Moore (@PamMktgNut) December 29, 2014
#undercoverboss destroyed my faith in humanity. But, in shocking turn of events, Twitter's response to @DougGuller has restored it!
— Danna Young (@dannagal) December 29, 2014
This #undercoverboss was the worst I've ever seen. CEO was horrible. Can't even believe this ep aired. I'm disgusted. @CBS @undercover_cbs
— MichelleF0918 (@MichelleF0918) December 29, 2014
Is #undercoverboss getting desperate? I just saw the CEO reward an employee with a breast implant!
— Mario Armstrong (@marioarmstrong) December 29, 2014
Two thumbs down to #UndercoverBoss. What no-class individual and establishment to highlight on your show tonight. Disappointed in this show.
— Mary Beth Stockdale (@mbstockdale) December 29, 2014
So let me get this straight: girl gets fired for wearing a tshirt because she's on tv & the other gets breast implants?! #undercoverboss
— Cara Willis (@CaraSWill) December 29, 2014
I dare you to find a creepier douche than the Bikinis guy. Breastaurant: Grossest word ever. WHY AM I WATCHING THIS TRASH?! #undercoverboss
— Dan (@DANTANAMO) December 29, 2014
Undercover Boss features the owner of a chain called Bikinis Sports Bar & Grill. Should call it Undercover Douchebag.
— B. Clay Moore (@bclaymoore) December 29, 2014
Watching #undercoverboss the CEO of #bikinis is a disgusting pig. I wouldn't wanna work for you either dude!
— Kassie (@kschepp88) December 29, 2014
Why the hell would CBS choose this kind of sexist business w creepy owner to profile. #UndercoverBoss
— April (@APPLEJAXXS) December 29, 2014
Awesome! The bartender on #undercoverboss has a brain and knows her worth. Good for her.
— christineharmel (@christineharmel) December 29, 2014
Hold up, did this Bikinis CEO really just say. "His breastaurant" and you wonder why he's single, can we all say douche… #undercoverboss
— Chrissie Mac (@chrissiemac24) December 29, 2014
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