Rihanna Announces Her New Fragrance 'RiRi' - See the Ad!

Rihanna wears a denim outfit while heading through the airport on Tuesday evening (July 21) in New York City.

The 27-year-old singer made a big announcement on her Twitter page that day – she announced the name of her new fragrance and also debuted the first campaign image.

“Ladies!!! It’s about that time!!! Brand new fragrance coming…. ‘RiRi’ #ThisisRiRi,” Rihanna tweeted.

The campaign was shot by photographer Dennis Leupold. “Thank you for always believing in me. 😊 @ciarrap @illjahjah @mylahmorales @jennnrosales you guys rock my world!” he captioned the picture on Instagram.

FYI: Rihanna is wearing Levi’s 501 jeans.