If Netflix Starts Running Ads, Here's How Many Users Would Drop the Streaming Service

A new study was performed that revealed what would happen if Netflix started running ads on the streaming service.

Specifically, Hub Entertainment Research posted an update on how many users would actually discontinue their Netflix service if they started using advertisements on the currently ad-free platform.

23% of users said they’d “definitely or probably” drop Netflix. According to The Wrap, that breaks down to about 34 million customers. Netflix has an estimated total of 149 million global subscribers.

41% said they would keep their service at this price point if they added advertisements.

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