Elon Musk Confirms He Acquired Twitter & Addresses Advertisers

Elon Musk released a statement on Twitter directed at advertisers which clarified his purpose in buying the social media company.

The 51-year-old Tesla CEO said, “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence.”

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“There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society,” he continued.

Elon clarified that the social media company must still have limits. “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature,” he said.

Lastly, he argued that advertising can be done well based on relevancy. “I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content!” Elon concluded.

Elon will address the Twitter staff on Friday, closing the $44 billion deal to take the company private. He reportedly already told staff that he does not plan on cutting 75% of the staff as previously reported.