Chris Pratt & Aldis Hodge Help Panerai Open Their New NYC Boutique

Chris Pratt suits up in a blue ensemble for the grand opening of Panerai‘s new boutique in New York City on Thursday (June 1).

The 43-year-old Guardians of the Galaxy actor was on hand to help Jean-Marc Pontroué cut the ceremonial ribbon before he, along with actor Aldis Hodge, checked out the new shop.

According to Forbes, the new store, located on the corner of Madison Avenue and 63rd Street is more than a “2,000-square-foot two-story-tall store” and features the shop on the first floor, and the second features a lounge area for customers as well as an Espresso and Aperitivo bar.

With the new store opening, Panerai also launched two special watches, as well as an “exclusive Italian-made clothing and accessories line.”

If you didn’t know, Aldis is a watchmaker himself and launched his own brand, A. Hodge Atelier.

“I hope that my brand will stand as a representation of all of the virtues that have been reaffirmed within me through my experience with horology,” he wrote in a recent essay. “I wish to represent the strength of knowing one’s true value, the power of perseverance and belief, and the necessity to educate oneself beyond what is placed in front of you. I aspire to develop educational horological programs for children and young adults not only to learn the mechanical and scientific aspects of what we do, but also to develop the mental fortitude that is needed to succeed.”

See what’s next for Aldis now!

Check out 20+ pictures of Chris Pratt and Aldis Hodge at the grand opening of Panerai’s new NYC boutique…