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Rihanna: Parting Ways with Nivea

Rihanna: Parting Ways with Nivea

Rihanna parties the night away at Club 360 on Wednesday (August 8) in Barbados.

The 24-year-old entertainer posed for a bunch of pics that night with her pals, including Project Runway winner Anya Ayoung-Chee and MTV’s AJ Calloway.

Rihanna and Nivea recently parted ways after she spent a year as their spokesperson.

“In 2011 NIVEA worked with the artist Rihanna in the context of the brand’s 100th birthday anniversary campaign. From the beginning this music-cooperation was scheduled for one year and ended as planned at the end of 2011,” a spokesperson said in a statement. “Within the future brand positioning NIVEA focuses more than ever on its core values.”

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Photos: SplashNewsOnline
Posted to: Rihanna

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  • A

    Beautiful as always!

  • kayla

    She’s just living Her life!! I respect that. =)

  • Waaaaaa

    They could have extended it, but still the contract was only for one year and everybody is moving on. She should work on her self respect though. She is lacking in that dept.

  • Bryn

    Her image went from young and fun to sexy to trashy in a short amount of time. If I were a business owner, I wouldn’t want her endorsing my prodcuts.

  • Lujisa

    WTH is she wearing? She can afford to look better than this, she looks like she just rolled out of the hood. And what happened to that weave??? Just because it’s fake hair doesn’t mean it automatically looks good because it looks like it hasn’t been combed in weeks.

  • katy

    she is tired

  • dj

    and by “focusing on core values” nivea probably means “no half naked drugged up girls endorsing our products”

  • Lola

    Nivea stated that they thought Rihanna was more damaging than benefiting to their product image.

  • marq

    Of course they anagram: Naïve.

  • gtr

    I dont understand! She’s a really beautiful, atractive and successfull girl, why can’t she change her attitude! She’s just losing fans and money!
    I hope she gets better soon! She’s still really cute but if she continues her bad behaviour she’ll become a fat poor lady.

  • Rihanna Fan

    Gooo Goooo rihanna <3

  • JillyRo

    When Rhianna’s not exactly wholesome and clean like the Nivea brand. She used to be cute and sweet then now she tries so hard to be street and edgy (when you have to try, you just aren’t). Unless Nivea were branding themselves as the lotion for party girls who look buzzed most of the time, dress skanky and love and take back beater- boyfriends, I can see why Nivea did not renew it.

  • nunu

    I really miss the old Rihanna :S It’s the same body, the same face, but the attitude is 100% different!
    2005: Young island girl;
    2006: sexy island girl
    2007: rebel hot girl
    2008: edgy hot girl
    2009/2010: weird punk-rock chick
    2011: sweet girly woman
    2012: drunk woman

  • iris2009

    she look like a hobo lol

  • bobbi

    ghetto loser. no sense of self or dignity. a rich, uneducated, dirty bi3ch

  • creed

    the new CEO fired her. They arent parting ways, she got booted for being a bad role model

  • Miss BB

    she did not fitted Nivea

  • Ryan

    Rihanna needs help she was raised in an abusive home with a drug addicted father who never loved her so she is seeking attention. I feel sorry for her because she seems lost and unhappy.

  • julie

    She wasn’t much of a spokesperson. An advertisement. That’s all. And better so because from the sweet, edgy, hot, borderline and graceful young girl emerged a wannabe woman with self esteem issues and desire to be the center of attention, be it nipple-wise or 200photos a day on instagram-wise. Saw Oprah’s promo for the interview, where Ri says it can get so lonely. Maybe that’s why she feels the need to scream on twitter like a bitch and post so many photos of herself? Dunno if all this is Chris’s fault but he screwed her up for sure.

  • Billy Rob

    Update: She’s been hired by Nivea’s main competitor,
    Drunks & Sluts Moisturizing Lotion.
    More at:

  • http://aol brenda

    @Bryn: That’s why you are not a business owner, go away.

  • http://aol brenda

    I agree! People are always talking crap about her. Don’t look at her or read about her if you don’t like her.

  • christine

    so glad they dropped her – why would they hire her in the first place,her image is that she doesn’t love herself – who else would go back to a man that beats her and feel sorry for him?? she’s a horrible example for girls today!!