Tim Howard Goes Shirtless & His Torso is Covered in Tattoos
The mag examined the 35-year-old soccer player’s potential for endorsement deals coming off his star-making turn as the USA’s goalkeeper at the World Cup.
“It’s important that I’m a role model, and that the companies that I associate myself with feel the same way about their own images,” Tim said about companies he’d like to partner with. “Those are companies I’d like to be associated with. I try not to and I don’t think I ever have just jumped at any opportunity because a company wanted me. Just because there was money on the table doesn’t mean that I took it.”
“Sponsorships and marketing are oftentimes pretty short-lived,” Tim added. “From a company’s standpoint, they’re often not looking to do tremendously long contracts. They’re always trying to catch the next big thing. I do believe that relationships are important. I always feel that if it works for me and it works for them, if there’s a good rapport, then longer-term relationships—one year, two years, five years, whatever that means—help to grow my brand and the company’s brand. Consistency’s important.”
For more from Tim, visit AdWeek.com! Bigger picture inside…