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Rihanna Announces Her New Fragrance 'RiRi' - See the Ad!

Rihanna Announces Her New Fragrance 'RiRi' - See the Ad!

Rihanna wears a denim outfit while heading through the airport on Tuesday evening (July 21) in New York City.

The 27-year-old singer made a big announcement on her Twitter page that day – she announced the name of her new fragrance and also debuted the first campaign image.

“Ladies!!! It’s about that time!!! Brand new fragrance coming…. ‘RiRi’ #ThisisRiRi,” Rihanna tweeted.

The campaign was shot by photographer Dennis Leupold. “Thank you for always believing in me. 😊 @ciarrap @illjahjah @mylahmorales @jennnrosales you guys rock my world!” he captioned the picture on Instagram.

FYI: Rihanna is wearing Levi’s 501 jeans.

Just Jared on Facebook
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Photos: AKM-GSI, Dennis Leupold
Posted to: Rihanna

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  • mandyz

    What a gorgeous ad! :D

  • disqus_2DnHztfWNJ

    wtf the photoshop is so tacky

  • Exposed

    She looks beautiful. Pink is her color