Ireland Baldwin Throws Back To Mom Kim Basinger's '9 1/2 Weeks' Role In New Rampage Campaign

Can you see the similarity?

Ireland Baldwin turns heads in a hot red dress behind some blinds on the set of the Rampage Fall 2014 Campaign.

The 18-year-old model modeled off the collection’s new pieces and even paid homage to her mom Kim Basinger‘s role in the movie 9 1\2 Weeks, posing behind window blinds and indulging on juicy strawberries.

The multimedia marketing campaign will debut in September issues of fashion, lifestyle and entertainment magazines.

“I still can’t believe that I was chosen to be the new face of Rampage,” Ireland shared about her new gig. “Following in the footsteps of women like Petra [Nemcova], Bar [Refaeli] and Gisele [Bündchen] , those are some huge heels to fill and it’s an honor.”

20+ pics inside of Ireland Baldwin…