WeatherTech Spends $6 Million on Super Bowl 2020 Ad to Thank Veterinarians for Saving Owner's Dog Scout!

David MacNeil, who owns the company WeatherTech, bought a $6 million 30-second 2020 Super Bowl commercial to thank the veterinarians who saved the life of his dog Scout.

The commercial begins with the cute Golden Retriever pup and features a voiceover saying, “Hi, I’m Scout and I’m a lucky dog. And it’s not just because I found a cool stick, or because I was in the WeatherTech commercial on the big game last year. It’s that I’m a cancer survivor, had a tumor on my heart and only a one percent chance of survival.”

Due to cutting edge technology at UW Veterinary Care, Scout was able to receive treatment and now the tumor has “has all but disappeared.”

“Their research has the potential to save millions of pets’ lives,” the voiceover adds. “Pets make a difference in your life. You can make a difference in theirs.”

“We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine, where Scout is still a patient,” MacNeil added in a statement.

We’re so happy that Scout has recovered! Look out for the ad in the Super Bowl on February 2.