What Is the 'Sprite Cranberry Cult' on TikTok? LeBron James-Inspired Trend Explained!

The “Sprite Cranberry Cult” is taking over TikTok!

The latest social media phenomenon emerged in August 2023, and involves users on TikTok changing their profile pictures to an image of a can of Sprite Cranberry, all referencing a Christmas-themed commercial featuring LeBron James released back in 2017.

Find out what happened…