Selena Gomez Talks About Rare Beauty & What She Thinks of Rihanna in the Makeup Space, the Future of Her Brand & Hanging With Her Sister Gracie

On what the fans say when meeting her:

“I definitely get a lot of love for my blushes. So people will be very vocal about that. Or they’ll say they love the line or they love the messaging. A lot of people talk about how awesome it is that we’ve tried to make an inclusive brand. Truly for everyone.”

On working with fans for feedback, and changing products based on their needs:

“We’re constantly wanting to know how we can do more, and what our community needs. Everything we create has them in mind. So, for example, I love a really strong brow, and we launched a dual-ended product that was multifunctional with a tinted brown mascara on one end and a pencil on the other. But we noticed that the community was actually preferring one side over the other and not using both. So we decided to reformulate and come out with two great products that have been really well received.”