The Victoria’s Secret Fashion Show is coming back.
The lingerie brand revealed that their fashion show, which has been on hiatus for four years, will make its return this year.
“We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” the retailer’s CFO, Timothy Johnson, said on an earnings call.
Victoria’s Secret has not yet revealed what “new version” of the fashion show will looks like, but the brand said the show will “reflect who we are today” to Page Six.
In an exclusive statement, Victoria’s Secret told the outlet the brand has a “commitment to championing women’s voices and their unique perspectives.”
“As we’ve previously shared, our new brand projection and mission will continue to be our guiding principle. This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. We’re excited to share more later this year.”
The company ran into trouble in recent years amid brand scandals, and a pivot towards inclusivity and a more diverse array of bodies represented in advertising.
The brand also went viral because of a hit song recently.
