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Evan Rachel Wood: Gucci Fragrance's New Face!

Evan Rachel Wood: Gucci Fragrance's New Face!

Evan Rachel Wood is the face of Gucci‘s new women’s fragrance, her first perfume campaign.

“I chose [21-year-old] Evan Rachel Wood as she has very strong character,” said Frida Giannini, creative director of Gucci, tells WWD. “She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

Evan is currently in NYC shooting her new HBO miniseries Mildred Pierce with Kate Winslet.

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60 Comments

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# 1

you fool, skarsgard.
she is so gorgeous.

# 2

Who is the guy in that photo?

# 3

She’s 22 not 21.

# 4

@ugh: He’s not a fool. She’s a messed up girl barely older than his baby sister. He’s smart for not getting involved with such a train wreck.

# 5

ugly chick.

# 6

I think she’s wearing Gucci in that photo but yeah, she looks terrible.

# 7

What a stunning girl she is, and a fantastic actress, this is great for her.

# 8

ERW has been around forever. She’s pretty well-known.

# 9

Evan is a pretty good actress for one so young. I think she will go far and I think Gucci is right to hire a talented young actress, who doesn’t broadcast her life all over the tabloids.

Not impressed with their selections. James Franco represents the male scent. They probably get them pretty cheap though.

@American: Agree, it would be disturbing if he were chasing young girls. She may like old men but it’s nice to know he prefers women in his own age range.

Dude looks like a lady.

Must be a slow news day.

eau de *****

Her face looks bloated in that photo.
Is she pregnant?

Mac N Cheese @ 06/16/2010 at 11:48 am

They either chose a very unflattering pic for the story or she should be representing the male perfume.

I’m glad Evan’s back to being a redhead because brown is an awful hair colour for her.

Not a terrible choice, not a great choice. Not too surprising since she’s been wearing a lot of Gucci since last fall.

Good for her!!! She is a great actress too!!!

I’m glad it’s the fragrance and not the clothes. She’s looked really bad in every Gucci dress they’ve put her in.

twenty-two @ 06/16/2010 at 12:12 pm

She’s a good but highly overrated actress with the exception of True Blood; she sucked in that. A good model though? Not so sure. Just about every photo shoot I’ve seen of her, she’s had three inches of makeup. Will be interesting to see what she looks like w/o the heavy makeup.

Oh No They Didn't @ 06/16/2010 at 12:13 pm

She’s a butterface. They’re going to have to heavily photoshop this one.

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