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Evan Rachel Wood: Gucci Fragrance's New Face!

Evan Rachel Wood: Gucci Fragrance's New Face!

Evan Rachel Wood is the face of Gucci‘s new women’s fragrance, her first perfume campaign.

“I chose [21-year-old] Evan Rachel Wood as she has very strong character,” said Frida Giannini, creative director of Gucci, tells WWD. “She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

Evan is currently in NYC shooting her new HBO miniseries Mildred Pierce with Kate Winslet.

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60 Responses to “Evan Rachel Wood: Gucci Fragrance's New Face!”

Pages: [1] 2 3 » Show All

  1. 1
    ugh Says:

    you fool, skarsgard.
    she is so gorgeous.

  2. 2
    Ice Says:

    Who is the guy in that photo?

  3. 3
    faith Says:

    She’s 22 not 21.

  4. 4
    American Says:

    @ugh: He’s not a fool. She’s a messed up girl barely older than his baby sister. He’s smart for not getting involved with such a train wreck.

  5. 5
    mickey Says:

    ugly chick.

  6. 6
    swifty Says:

    I think she’s wearing Gucci in that photo but yeah, she looks terrible.

  7. 7
    Nic Says:

    What a stunning girl she is, and a fantastic actress, this is great for her.

  8. 8
    jess Says:

    ERW has been around forever. She’s pretty well-known.

  9. 9
    Jen Says:

    Evan is a pretty good actress for one so young. I think she will go far and I think Gucci is right to hire a talented young actress, who doesn’t broadcast her life all over the tabloids.

  10. 10
    essence Says:

    Not impressed with their selections. James Franco represents the male scent. They probably get them pretty cheap though.

  11. 11
    Jean Says:

    @American: Agree, it would be disturbing if he were chasing young girls. She may like old men but it’s nice to know he prefers women in his own age range.

  12. 12
    dieter Says:

    Dude looks like a lady.

  13. 13
    vids Says:

    Must be a slow news day.

  14. 14
    ewwwww Says:

    eau de *****

  15. 15
    who? Says:


  16. 16
    Blaze Says:

    Her face looks bloated in that photo.
    Is she pregnant?

  17. 17
    Mac N Cheese Says:

    They either chose a very unflattering pic for the story or she should be representing the male perfume.

  18. 18
    lol Says:

    @Mac N Cheese: lol!

  19. 19
    canuck Says:

    I’m glad Evan’s back to being a redhead because brown is an awful hair colour for her.

  20. 20
    Next Says:

    Not a terrible choice, not a great choice. Not too surprising since she’s been wearing a lot of Gucci since last fall.

  21. 21
    Fox Says:

    @Ice: Mr. Wood

  22. 22
    nicole Says:

    Good for her!!! She is a great actress too!!!

  23. 23
    RedRock Says:

    I’m glad it’s the fragrance and not the clothes. She’s looked really bad in every Gucci dress they’ve put her in.

  24. 24
    twenty-two Says:

    She’s a good but highly overrated actress with the exception of True Blood; she sucked in that. A good model though? Not so sure. Just about every photo shoot I’ve seen of her, she’s had three inches of makeup. Will be interesting to see what she looks like w/o the heavy makeup.

  25. 25
    Oh No They Didn't Says:

    She’s a butterface. They’re going to have to heavily photoshop this one.

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