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No Doubt Pulls 'Looking Hot' Video Due to Racism Claims

No Doubt Pulls 'Looking Hot' Video Due to Racism Claims

No Doubt has pulled their “Looking Hot” video off of YouTube after complaints from fans and the Native American community.

In the video, lead singer Gwen Stefani is seen wearing traditional Native American clothing while being tied to poles and fighting cowboys.

“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are,” the band wrote on its official website.

WHAT DO YOU THINK of No Doubt’s decision to pull the “Looking Hot” video?

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  • Max

    The video is not the problem. Putting Native Americans into reservations is… but hey. at least you tried to be political correct.

  • Laira

    I didn’t get a chance to see the video, but I really admire the fact that they took action and that their apology seemed truly sincere.

  • Tina

    At least, they’re aware of it and did the right thing by pulling it off.

    Gwen doesn’t age! She looks stunning in that shot.


    I am Cherokee Indian and was not offended at all by the video! Gwen looked amazing and when I watched it I applauded them for even “going there” I’ve never seen a music video that touched on Native American heritage so I was very proud of them! some people need to lighten up! Art is Art!


  • Tina

    That was good of them.


    so now since I actually AM Native American does it mean I can get away with making a video like this? I think people should shed some light on the ones who really found and started this country!


  • DB

    The world is too politically correct.

    That said, what US did to the Native Americans that were on this continent is shameful. It is understandable how taking that into account is worth doing when you are doing something so public.

  • Girlfriend please

    Nobody wants to follow you on Twitter @BRANDONHILTON

    Stop plugging your twitter account on this site to gain more followers!

  • WTF?

    If I was Gavin Rossdale I’d kill Gwen for acting like a complete idiot and going around town with her EX BOYFRIEND Tony Kanal everywhere. So strange and messed up, idk what Gwen it trying to do. Is she having a mid life crisis? Their new video is awful, glad they removed it. What were they thinking???

  • Nicoledejour

    @Girlfriend please:

    OMFG, lol!!!

  • Michelle

    They are so smart that they haven’t realised it before shooting the video?! I don’t buy that.

  • Andrea

    People are way to sensitive in america

  • lori


    u can be friends with an ex. open ur mind just a crack. let the light shine in.

  • WTF?

    Gwen is constantly taking pics with him and not with the other members of the band. It’s very strange how her body language is when she’s with him. I’m cool with the “friends” thing though.
    Your response is quite rude FYI

  • KissThis

    Talk about people being overly sensitive. There was nothing wrong with the video.

  • ash

    So they consulted with native americans and they didn’t tell the band it could be insensitive? I don’t know, I wouldn’t have thought it was bad had there been no controversy.

  • safireskeye

    It was a beautifully shot video and the band meant no harm by it. As stated, they even consulted with experts on Native American culture. It is very commendable that they decided to pull the video (which was not cheap, I’m sure) out of respect of those who may have been offended by it. Clearly, that wasn’t their intention, and I think their decision is very considerate. Again, it was such a gorgeous video. It’s a shame that people can no longer enjoy it.

  • acorn

    Lame video for a lame song! So contrived and pretentious. …guess when your music starts to stink you can always bludgeon us with how pretty the singer is. BORING!!! Oh..they used to actually be fun to hear and watch…..

  • pixie

    Throwing a sacred object such as the staff or even holding it without earning the right is offensive.Unless one knows exactly what role or meaning an item holds to a culture then it is not wise to make a video displaying such items. The feather she wears also has significance that I am sure she was unaware what it meaning especially for females. What is most offensive to indigenous people of north america is the many media outlets who continue to use the word “squaw” in their headline when mentioning this story. I am so pleased that Jared has not done so.

  • Subby

    This video only made me think of how rare Native Americans are incorporated (let alone depicted) in American culture. Reality is more offensive than this video.

  • Michael Knight

    Try burning an american flag and see how sensitive people can be

  • Pam

    I have found this behavior with alot of mainstream artists….its ‘cool’ and ‘fashionable’ to dress in Native American clothing, but they fail to educate themselves on Native American history and culture. And for the people who are saying people are “too sensitive”, why don’t you research what happened to the Native Americans?

  • Rebecca

    I guarantee the majority of people who are saying “omg, you’re so sensitive” are not native american. In fact I bet most of them aren’t POC. Spare us your white privileged tears.

  • NE1

    Sounds like an interesting creative direction, I doubt it was overtly racist. She looks good there, she’s just reinacting history.

  • Joanna

    I am brazilian and we our natives suffered just life the ones in USA. And if a band in Brazil made a video that makes referende to our Natives, people wouldn’t act like North-Americans do, if is just a reference, people would think it’s ok, maybe nice and pretty.
    What was done to your, and our, natives, was horrible, but this video is harmless. Why do people get so offended to a reference? Nobody is actually disrespecting the natives in the video. I don’t understand why people are feeling offended. Feel offended by what your ancestors did to natives centuries ago, not by this beautiful video.

  • urwatuis

    the song and video both suck! no one is missing anything by it being pulled ;)

  • safireskeye

    No Doubt fans are secretly sharing a ripped version of the video as if we are some kind of bootleggers and pirates. Ridiculous, if you ask me.

  • lisa

    People need to stop being so sensitive.

  • Jenn

    What is sacred to you is not sacred to everyone. As a Christian I don’t get offended whenever the bible is used in a non-biblical way in the media. If someone wants to disrespect it or burn it….who cares, it’s not affecting my beliefs.

  • Jenn

    What happened to the native americans in the past is reprehensible. That said, there is nothing disrespectful about taking symbols or ideas from other cultures and incorporating it in your own in a different way. America has incorporated Christmas into something that for the majority of people has nothing to do with Christ. That’s the way it goes, America is a melting pot of cultures, symbols and traditions, and most of them have morphed from what they meant in the original culture.

  • Jenn

    Spare us your whiny, woe-is-me tears.

  • pixie


    First of all what has happened to the indigenous people of north america was not centuries ago. Right now it is being seen on the world stage through the UN how neglectful both the United States and Canada have been towards its aboriginal peoples.There is a truth and reconcilliation commission that is taking stories down about what has happened to the aboriginal youth who attended govt run residential schools.Last one closed in 1996. What people are offended by is the use of sacred objects in the video in a very disrespectful manner.I appreciate your opinion however I believe you need to educated yourself more on this culture before you state opinions on it and reduce it to what happened “centuries ago”.

  • pixie

    @Jenn: As a christian you were allowed to practice your beliefs whereas the indigenous people of north america were punished by law if not death for practicing their culture. It was mindset like yours that created the residential school system. Since the last one closed in 1996 as a society is everyones responsibility to recognize the failure of this institution and the basis it was formed upon and heal the past generations of these people. Have a little respect and form ideas in your mind on how you would like to be treated and put that forward towards a group in our society that has suffered tremendously.Since Columbus hit the shores in a period of 500 years over a 150 million indigenous people have been killed because of their culture.He himself is responsible for a whole tribe being eliminated. Personally if you have no problem with the misuse of your sacred items that is your choice just remember your neighbour next to you may have a good reason on why they have a problem with it and respectfully listening to them goes along way to realizing your world just got bigger and better for it.

  • meatwad

    Pretty pathetic cave in to the thin skinned hyper sensitive ninnies. There’s nothing wrong with the video, but even if there were, so what? Isn’t there an ACTUAL problem somewhere to care about?

  • http://@genxgina Gina Marie

    people are offended by lots of things, i find the misogyny in many mainstream rap videos to be offensive. do i think it should be pulled down bc of how i feel? no. what’s more offensive to me is when an artist is bullied into censoring themselves, frankly, although their statement/apology is commendable and shows their sensitivity, i’m disappointed in them for caving in to pressure. i’m pretty sure it was ultimately a business decision by Jimmy/Interscope…

  • pnek

    @Gina Marie: Each time someone is bullied into a retraction or to afraid to even speak to begin with, then this country becomes a little LESS free.

    Hollywood peddles in stereotypes; it is how they do business. I agree it is lazy and often pathetic, but it does not necessarily equate to racism. Stop diluting the meaning of the term.