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Blake Lively Launches Lifestyle Website Preserve Two Days Early!

Blake Lively Launches Lifestyle Website Preserve Two Days Early!

Blake Lively has just surprised us by launching her new lifestyle website Preserve two days early!

“Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat. I am hungry, though—and not just for enchiladas. I’m hungry for experience. Everyone has a story to tell. This idea is the cornerstone of Preserve,” the 26-year-old actress shared.

PHOTOS: Check out the latest pics of Blake Lively

In case you didn’t know, Blake was originally scheduled to launch Preserve on Wednesday (July 23)!

Click inside to read Blake Lively‘s complete letter from the editor…

Blake Lively – “Preserve” Letter from the Editor

Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.

I am hungry, though… not just for enchiladas.

I’m hungry for experience.

I’m comfortable with the knowledge that I’m not a teacher, but rather, a student. I don’t do any one thing perfectly. I do a lot of things though. Some well, some not-so-well.

I’ve been fortunate enough to travel. I’ve been all over the world and all over this country. There’s so much life teeming out of every pocket of this nation. There are people creating magic with their bare hands. Creating things which land at that amazing intersection between art and function.

I’ve found that when approached with a curious spirit, people are kind, they’re generous, they answer, if asked. They’ll often open their doors and hearts and let you in. Because people with wisdom have stories to tell, and want them heard.

Everyone has a story to tell.

This idea is the cornerstone of Preserve.

So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue. There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we’re really saying is, we see worth on every level.

The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and above all, a place to showcase the power of imagination, ingenuity, quality, and above all, people.

Preserve is a creative space. A space which honors both tradition and innovation — a space which honors the future, while having a love affair with the past…

As for how we operate, we haven’t looked at Preserve as a new website, but rather as a new street. A sort of greatest hits of “Main Street, USA”. While the whole world races to keep up with technology, we tighten our laces, join the race, but our end goal is to preserve what’s already there.

A pretty lofty goal, a pretty lofty statement, but a group of determined hearts behind it.

As I wrap up, I have to recognize who Preserve really is now, before we’ve met you. “Preserve” isn’t me. It’s a handful of the most dedicated, soulful, wise, patient people I’ve ever had the honor of working alongside. People who’ve filled the pages of this site with a force of passion, talent and integrity. I’m grateful for our countless late nights building a home out of pixels, light and imagination.

We have a true team at Preserve, one that I acknowledge and thank my lucky stars for more often than I tell them. Although we may be tight knit, there will be no one more influential to the direction of Preserve, than you.

We’ve created this space to multiply our experiences. So Preserve.us isn’t just the U.S. It’s all of us.

With excitement and sincerity,

Blake

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23 Comments

# 1

Timed it perfectly with the Vogue cover…and looks like she’s learned not to do it like Goop does. More martha stewart than snobby preaching to the peasants on how they should live.

# 2

She sounds dumb as f-ck. Worse than Goop and Alba combined.
What is it with all these failed & obnoxious celebs who think we need their advice on how to live our own lives?

# 3

Her hair looks dirty.

# 4
Who cares? @ 07/21/2014 at 7:53 pm

Nepotism and sleeping around sure got her far.

# 5

Preserve. Horrible name.
That ‘Letter from the Editor’ is ridiculous. ‘I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.’ Shut up.

# 6

Blank Lifeless is soooooo boring! This b!tch has peaked 3 years ago…
I’m not even entirely convinced she has any clue what she’s doing or what it’s actually about. Whatever, as long as she’s off doing this and not making more ****** movies & TV shows, I’m okay with it.

# 7

GREAT. Another blonde millionaire telling us where to buy a white t-shirt or some hand cream for a thousand dollars.

# 8

This silly girl couldn’t be more bland, basic and boring if she tried.

# 9

She’s dull as dishwater. Harvey W. clearly hasn’t gotten enough of her. You’d think with the success Jennifer Lawrence brought him, he’d have been satisfied and moved on by now. Negatory. He needs to go to Florida and pick up another truck stop flower to make into a star and lay on his dirty couch.

what is the point of this site exactly??

Oh geez, $275 for cutoff jeans, you gotta be freakin kidding me.

bloody idiot @ 07/21/2014 at 9:43 pm

“I’m hungry though…and not just for enchiladas.”

…and she just lost me.

I feel so much secondhand embarrassment right now. So bad, uninspired, overpriced and stupid. This is like Gwen Stefani writing a relationship advice column like no, nobody wants whatever you’re serving girl. $62 for a basic bandana? NO THANK YOU!

Awesome stuff @ 07/21/2014 at 10:14 pm

Love you Blake <33

as long as she’s doing this and not subjecting the world to her lifeless acting all the power to her. the site isn’t half bad. and the intention behind it is respectable. invest in America/American goods. i support that.

@maisy RL: Hahaha. Backhand compliment. Actually the articles aren’t too bad but a little melodramatic and heavy handed just like Blake’s letter from the editor.

JustSayin @ 07/22/2014 at 4:14 am

Okay, I was totally ready to visit her site and judge so hard. However, it’s actually pretty decent. I ended up liking it a lot! There’s definitely something there for everyone. It has some room to grow for sure, but it’s starting off at a great place.

this makes Goop look sane

If you do not like Blake or Preserve.us , okay, I understand. What I do not understand is the fact about people being so rude with her work and the work of others. Actually you have no education. Leave her alone with her project, this fulfills her. If you do not like the content on the page, do not read it . If you do not like what “she’s selling”, do not buy it but stop the hating bc it is so annoying.

@Lydia: Totally agree with you. These people scare me. However, they might be on someone’s payroll. Too much indignation for such a minor issue… Aiming at stifling the baby at birth, perhaps.

@yawn: Uh, true beauty, personal testimonial for l’Oréal, Louboutin, Gucci, etc., queen of Cannes’ red carpet, cover girl of a great number of fashion magazines, now with an economic venture of her own, with a film coming out next year, all this at the age of 26. Bland, boring, basic, beige? Yeah, right.

Agree on everything but the true beauty thing…c’mon, she has had surgery!! Nose, breast…

She look nice in this black and white pic

@JustSayin: “There’s definitely something there for everyone.” I couldn’t find it. Horrible website.

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