Kanye “Ye” West is promoting Yeezy in a big way.
The 46-year-old music star bought airtime during the 2024 Super Bowl to promote his fashion line with a 30-second spot.
The spot seemingly was shot on his cellphone, and he appears to be riding in a vehicle, talking directly into the camera.
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Kanye West is taking on a major fashion partnership.
The 43-year-old Ye rapper and his fashion company, Yeezy, will partner with the Gap fashion brand to roll out a line called Yeezy Gap in the first half of 2021, the companies announced Friday (June 26).
PHOTOS: Check out the latest pics of Kanye West
The plan for Yeezy’s design studio, under Kanye‘s creative direction, is to create “modern, elevated basics for men, women and kids at accessible price points.”
Gap agreed to a 10-year deal starting this month, according to the New York Times, with the option to renew after five years.
Notably, Kanye once said in a 2015 interview that he would “like to be the Steve Jobs of the Gap,” and once dreamed of being its head creative director. Congratulations, Kanye!
Kanye recently donated millions of dollars to this cause.
