GoldieBlox Super Bowl Commercial 2014 (Video) - Watch Now!

One of the cool stories from the 2014 Super Bowl Commercials was how the company GoldieBlox received the chance to have a thirty second spot air during the big game.

The toy startup company won a contest run by Intuit, which received over 15,000 entries from small businesses trying to win the free advertising space.

“Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer,” the company captioned its Super Bowl commercial. “She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.”

Go to GoldieBlox.com to check out the products!