King's Hawaiian Super Bowl 2017 Commercial: Hide Your Rolls in a False Cabinet!

King’s Hawaiian dinner rolls has debuted their first ever Super Bowl commercial!

In the hilarious, family-style commercial, a dad tries to hide his beloved Kings Hawaiian rolls in a false cabinet in his kitchen from his family.

Little does he know, the rolls fall into another cabinet on the other side of the wall, where his son finds them and thinks their a gift from the above!

You can watch all of the 2017 Super Bowl commercials in one place.

Watch King’s Hawaiian’s commercial below!