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Pharrell Williams Creates a Song He Won't Release For 100 Years!

Pharrell Williams Creates a Song He Won't Release For 100 Years!

Pharrell Williams just recorded a new song – but the public won’t hear it for 100 years!

The 44-year-old entertainer teamed up with LOUIS XIII cognac to create “100 Years” – The Song We’ll Only Hear If We Care – and store the recording in an underground vault until 2117.

Pharrell‘s song is said to be a “creative expression of the delicate relationship between nature and time, and the effect humans have on their environment” and will only be released if we have taken care of our planet in the future.

The song was recorded onto a record made of clay and stored in a safe that is only destructible when submerged in water. If sea levels continue to rise due to climate change, the song will be lost forever.

Prior to safely burying the song, 100 select people had the chance to listen to the song at an exclusive event in Shanghai, China on Monday (November 13) hosted by Global Executive Director of Louis XIII Ludovic du Plessis.

Check out photos from the recording process and the ceremony below…

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Photos: LOUIS XIII
Posted to: Pharrell Williams