Milo Ventimiglia Teams Up with Duracell & FDNY for Fire Safety!

Milo Ventimiglia is using his This Is Us character Jack Pearson’s death to promote a worthy and fitting cause!

The 40-year-old actor’s newest project is a PSA with Duracell Batteries encouraging everyone to replace the batteries in their smoke detectors when they change their clocks for Daylight Savings Time on Sunday (March 11).

“It’s always been a thing where my father on Daylights Savings would change the batteries in his smoke detector, so it was a natural fit to work with Duracell on this campaign,” Milo explained (via People) while joining real-life heroes at the FDNY165 51st Street on Thursday (March 8) in New York City.

“There’s obviously the direct ti-e in to Jack and Rebecca not getting batteries for their smoke detector, and I recently put smoke detectors in my own home,” Milo added. “Two-thirds of fire deaths are caused by improper functioning smoke detectors, but it also helps just having a plan of action.”