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The Secret to Hallmark Channel's Success: A Look at Their Casting Methods

The Secret to Hallmark Channel's Success: A Look at Their Casting Methods

Hallmark Channel is known for its feel-good stories, featuring relatable characters in charming small towns, and heartwarming messages about love, family, and community.

But have you ever wondered how each of the movies featured on the network are casted?

How exactly do they decide which actors should star in which movie? Is it a draw a name out of a hat situation or is there a particular actor that is pre-picked for the movies?

Two Hallmark Channel stars have recently spoken out about the process.

Keep reading to find out more…

While recently promoting his holiday movie, Benjamin Ayres shared that it’s definitely not a pulling a name out of a hat, and instead, the casting of a Hallmark movie is calculated.

With Hallmark, he says, “You just get a phone call, and you’re matched up with somebody else. The first inquiry is ‘Who wrote it?’ ‘Who’s starring in it?’ ‘Who’s directing it?’”

Benjamin added that he “made a joke the other day about it being the Batman signal. You’re just going about your day, and then a phone call happens, and the next week you’re in Vancouver starting a movie. The rest of the time, you’re just auditioning and waiting to find out if you’ve booked it or if you’re close to something.”

Natalie Hall has also said the same thing.

Kathryn Davis, who was just seen in Welcome to Valentine, also spoke about how fast the casting process actually is.

“I got the offer [to play Olivia] on the Thursday, I took the offer on the Friday, and then I was flown out to Ottawa on the Wednesday,” she shared with The Guardian. “Then we started rolling the Monday after.”

This casting process is the norm for many Hallmark movies and stars.



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Photos: Hallmark Media
Posted to: Hallmark Channel

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