'Flamin' Hot' - The Origin Story of Flamin’ Hot Cheetos Releases Trailer - Watch Now!

Flamin’ Hot, directed by Eva Longoria, tells the origin story of a Frito Lay janitor who created the iconic Flamin’ Hot Cheetos snack.

Jesse Garcia stars as Richard Montañez, a janitor at Frito-Lay creates a new snack inspired by his Mexican-American culture.

The movie is Eva Longoria‘s feature film directorial debut. Flamin’ Hot also stars Annie Gonzalez, Dennis Haysbert, Emilio Rivera and Tony Shalhoub.

“I got an idea,” Richard says in the trailer. “It’s a spicy chip. It’s gonna change everything.”

“It’s a beautiful story about the Mexican janitor who worked at the factory and invented the hot Cheeto, and saved people’s jobs, and couldn’t read or write when he started,” Eva told EW in 2020. “His whole life, he was told ‘no. That opportunity’s not for you, ideas don’t come from people like you…’ And he was like, ‘Why not?’ It’s a very beautiful story [about] the man and his journey and how he succeeded in a world that tells you no.”

Eva Longoria, Oscar winner Ke Huy Quan, Sandra Oh and many other stars came out to support Gold House’s 2nd annual Gold Gala.