Matthew McConaughey Hangs Ten for Clothing Line

The consistently shirtless Matthew McConaughey is launching his own surf clothing line called j.k. livin – based off of his personal slogan “Just keep livin’” according to US Weekly.

Matthew, 38, will be selling apparel from his site MatthewMcConaughey.com ranging from swimsuits to T-shirts to Frisbees.

McConaughey is a dad-to-be as his Brazilian model girlfriend Camila Alves is expecting a baby this summer.

WHAT DO YOU THINK about an upcoming surf clothing line from Matt?