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Rihanna: 'S&M' Video Premiere!

Rihanna: 'S&M' Video Premiere!

Check out the premiere of Rihanna‘s video for her hot track “S&M“!

“Cause I may be bad but I’m perfectly good at it. Sex in the air. I don’t care, I love the smell of it,” she sings. “Sticks and stones may break my bones but chains and whips excite me.”

For the video, Rihanna reunited with director Melina Matsoukas, who also worked on Ri‘s “Rockstar 101,” “Rude Boy,” and “Hard.”

WHAT DO YOU think of Rihanna’s “S&M” video?


Rihanna – S&M
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295 Comments

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Talk about trying too hard…
I mean that was just TRASH. And dont use the excuse “she is a pop star”
No, Not even Britney went THAT far.
Riri is basically promoting S.E.X there was nothing more into it.
That was just disgusting and ugh. I would be so ashamed if I knew her.. poor mom and dad…

i love this vid u ppl that dis like and write mean or bad comment r just what this vid means , rihanna takes the rumors and hater and basicaly whips her hair she does not care she is here to stay and if u hate her why watch and commet it messes it up for those of us who like her!

I really liked the music video, it’s different.

Lol is sooo Funny see people soo Jealous about her!! They hate Rihanna so much!! Lol Even Boys R jealous about her! and Girls R insane! haha! I love her! she is one of a kind, is unique, stunning! And is Rich Rich Rich people! stay mad ********! she is the Queen!

mumford&fans @ 02/01/2011 at 3:50 pm

YAY FOR STUPID MUSIC!! I guess that’s all that matters to you idiots who think this is “real” music.

I actually thought the whole theme of the vid being tying her/or media subjects up (and leading Perez Hilton around like a dog and proceeding to whip him-media hound?) was a metaphor for Rihanna’s relationship to the media. It could not have been more obvious when she was dressed as a Playboy Bunny (metaphor for “w.h.o.r.e”, I suppose) while lying against a backdrop of headlines. I have seen it bandied about often enough to know that “media *****” is a common term for pretty much any celebrity who is photographed on a relatively regular basis. To be honest, I think the video has very little to do with S&M or s.e.x at all except to provide a metaphor for media/society/celebrity relationships. Could not a one of you have picked that up at the very beginning when she is dressed in a skirt covered in headlines, pressed against a wall and “wrapped”, per say, in plastic (illustrating that no matter what she says, she won’t be heard) and with the media personal present writing pretty much anything they want? I believe I saw one scribble **** on their note pad.

It might have been clever if it hadn’t been done many times before but still, I like the video. Better than the usual fare I think, if you choose to look beyond “Oh look, there’s Rihanna wearing f*ck all of f*ck all again-what a suprise-NOT”. In many of the shot’s she is pretty well covered up.

Of course I imagine for most young girls this will go right over the top of their heads but I don’t think that was the demographic they were aiming for with this one.

@mumford&fans: Tool is real music. If you want a mind f*ck of a video and music turned into a true art, if not almost a science, then I think they are a fairly safe bet :)

I think the video is ok, minus the perez hilton part. If instead of that ugly only-one-”talent” fat guy she had chosen a hot guy, that would have been hotter. What I find weird from this is she is a “victim” of domestic violence, Chris beat the s”# out of her, and still she makes a video about s&m? really? it’s like if britney made a video about madness, or lindsay made one about doing drugs…wtf?

What the eff is this? What happened to wanting to set a positive example for young girls? I love Riri as much as the next person, but how can you glorify kinky sex,tie yourself up dressed up like a little girl and expect people not to say anything?

well Rihanna totally did something new, a new color of her types of video, love that… but sorry there’s no msg in the video our the song, it just song u put it in the club. I think Rihanna must shoot next (Complicated)… and talk more about life and love…. love you any way…. plz shoot that song… and come in tour to Arab world except Egypt hehehe they are crazy
now :-p

riri is queen

How long did you last, listening to this song, watching this video. It’s hideous, but I think that’s what she was aiming for.

@kr: It’s not actually about sex, per say, at all. The title stands for “Scandal and Media” hence the theme and the sexual tie in to S&M, relating back to the metaphor for the relationship between her and the media.

It’s not that hard to figure out.

What happen to her @ 02/01/2011 at 5:24 pm

I miss the old Rihanna , the beautiful and classy gal from the island now she is just like all of the other sluty popstars. I thought she was going to go the Beautiful and classy Beyonce route not the Madonna, Christina and Britney route.

Love Rihanna and love the video although dont know if m 8 yr old will see it – how I would answer the questions she would ask about that I do not know!

HILARIOUS @ 02/01/2011 at 5:37 pm

@What happen to her:
# 89

Sorry sweetie but Beyoncé is just as sl*tty and depraved as RiRi.
Don’t believe her speeches about Jesus when she receives the awards Jay Z paid for. She’s a show-biz wh*re too.
Beyoncé, RiRi and Jay-Z certainly have threesomes and orgies with other crack-heads like them. They’re all part of the same filthy gang.

New @rihanna ‘s “Scandal & Media” artwork posted here: http://bit.ly/f0KLaW i hope you like it ;-)

This clown needs to get over herself. She has about as much talent as Willow Smith or whatever the hell her name is. Rhianna, you’re not edgy or provacative or cool, your a clown that people like laughing at.

Actually, I think that was the point of the video. It was kind of a satire of her in the media….oh well. But really…Perez Hilton!? Wtf Rihanna?

The video gave me motion-sickness.

And the blast of pop-neon colours kind of grossed me out.

Did anyone notice the really dark red wig? Goes to show how much better dark hair suits her.

I don’t like it. Sighing….I was listening to Toni Braxton’s first three albums yesterday and man do I miss R&B. I know Rihanna is not R&B but pop but goodness man what happened to real music? I’m tired of Rihanna, Beyonce, all these gimmicks. Lets bring back the Brandy’s, Monica’s, Vanessa Williams, Faith Evans, Mary J. Blige, etc. etc. etc.

You do know that you guys are basically explaining the whole gist of the video. she’s saying that words don’t hurt her so, as much as you guys call her ****, *****,devil worshiper etc. she’s still going to go on with her life. That’s the whole point of the video!!

Hot.i like her she’s edgy

SHE WAS OBVIOUSLY HAVING FUN.. NE 1 WHO KNOWS HER OR HAS BEEN AROUND HER SAYS SHE DOSENT TAKE HERSELF SERIOUSLY.. N 4 NE 1 WHO HAS SOMETHING NEGATIVE 2 SAY THIS VIDEO IS 4 U.IF U LOOK CLOSELY.. HATERS.. PPL FAIL 2 REALIZE CELEBS ARE HUMANS JUST LIKE US N NO1S PERFECT… THIS VIDEO IS HAWTTT… :) ..PISCES RULE…

I’ve never seen so many weaves…and i live in atlanta:)

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