Roger Federer Launches New Uniqlo LifeWear Collection!

Roger Federer is all smiles as he poses for photographs at his his new game wear Uniqlo LifeWear Collection Launch Celebration held at the Uniqlo Global Flagship store on Tuesday (August 20) in New York City.

The 37-year-old Swiss tennis star had a special conversation led by Derek Blasberg, Head of Partnerships of Fashion and Beauty at YouTube, to discuss his partnership with UNIQLO.

PHOTOS: Check out the latest pics of Roger Federer

“It’s a big honor. A huge brand. It has still a huge potential around the world to achieve,” Roger said of being Uniqlo‘s biggest ambassador. “For me as an athlete it takes a big role because it’s a big opportunity for me as I am involved in sports. It’s unbelievable to also go to Tokyo promoting the brand.”

“I had to go into it, I used to be a shy person, so dressing up was not my thing. That’s why I needed help from my wife, style people, fashion icons to go out there and take a chance, don’t feel bad,” Roger added about his style. “Making mistakes is all good. Today I feel really comfortable, I got my style and it’s really good. You always try to take inspiration from outside to bring it on the court. We really try to have a lot of fun with outfits’s choice and design as we have more time now for it.”